Every year Habari Media host a digital symposium called Tuongee (“Lets Talk” in Swahili) and invite leading industry professionals for a two day conference. Each year has a theme and for 2014 it was “Back to the Future”, looking 10 years back and 10 forward.
Habari allowed MILK to run free with this one and we came up with the idea of gifting each delegate with a time machine! Each time machine came packed with an LED circuit board (we had to have a pulsing light), anaglyph poster, hand made 3.5″ ﬂoppy USB drive and an augmented reality tracker card pack. The movie predicted a number of things that have come true today and we could think of no better way to showcase these predictions other than an augmented reality experience. Delegates were also welcomed by a personal voice & visual message when their lanyard was held at the camera.
Results: 100% audience engagement – Twitter and Instagram was buzzing with positive feedback.